Explorations of Consumer Social
👇 New Essay 👇
"Crazy Until Successful" - The MrBeast Deep Dive
The story of MrBeast is the story of hyper-obsession. It is the story of Jimmy Donaldson, a 11 year old North Carolinian kid with acne, who through unparalleled intrinsic willpower and global platform changes became MrBeast. It is the story of how this kid became the greatest Youtuber on the planet.