Explorations of Consumer Social

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Hi friends! I’m Ariel Renous and welcome to The Future of Social: a place where I explore topics, opportunities and companies in the Consumer Social space. Quickly about myself: I’ve been exploring the consumer social space and creator economy for the past two years, first as a VC and now through my work at Jellysmack. I always love to hear from other founders, investors and creators interested in the future of Consumer Social. Let's talk ! Best way to reach out is Twitter or email (ariel.renous@gmail.com).

👇 New Essay 👇

"Crazy Until Successful" - The MrBeast Deep Dive

The story of MrBeast is the story of hyper-obsession. It is the story of Jimmy Donaldson, a 11 year old North Carolinian kid with acne, who through unparalleled intrinsic willpower and global platform changes became MrBeast. It is the story of how this kid became the greatest Youtuber on the planet.